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Inspired by 80's MTB mascots...

Meet Shreddy!

A mascot and emblem I drew up for my favorite bike shop in Toronto, Urbane Cyclist (2020)
...and below is version 2 of the emblem I made to accommodate it. (2022)

The Scraps

I intially pitched the Shreddy logo as the front of a shirt, and this image as the back. The problem is that the "Powered By" looks too much like poop, so we scrapped it.

Now here's the poop scrap in B&W.

And he's a scrapped B&W Shreddy for those pit-stained prone friends who wear mostly dark shirts. I hope we eventually unscrap this. I really need this shirt.

The Inspiration

Inspired by my favorite 80s MTB mascots. Look at how comfortably Shreddy fits right in with all their friends!

Some Urbane Shreddy merch


Custom-made reflectors by the uber-talented, highly-skillful, Neko Cycles.


Using Format